Question – How many netballers can you fit in a Suzuki?
Answer – 50 000
That’s how many playing members from the grassroots to the elite will be directly impacted as Netball Queensland announces a two year partnership with Suzuki Queensland on the back of a successful Firebirds season and the Diamonds first round win at the Commonwealth Games in Glasgow, led by Firebirds captain Laura Geitz.
Not only will the state’s distributor of Suzuki vehicles become the official car sponsor of Netball Queensland and the Mission Queensland Firebirds, but Suzuki has also taken on naming rights to the sport’s three premier state-wide under-age carnivals.
Netball Queensland CEO Anna Carroll says the state’s peak body is delighted to partner with the car brand that has a strong Queensland presence and a public profile that aligns well with netball as a positive, healthy and fun sport.
“We have 50 000 members, but for our 250 000 players, supporters and officials, netball is a way of life which is Suzuki’s marketing mantra. It is a great fit,” Carroll said.
“What is going to really drive this partnership is Suzuki’s recognition of our development at the participation level. Coming on board for the three state events where most of netball’s core focus and strength lies, is a nod to Suzuki’s depth of vision,” she said.
“When young girls sign up for netball at five or even eight, the staying rate is high. They tend to be the same women playing socially when they in turn are parents and Suzuki has recognised that”.
Suzuki Queensland General Manager, Mr Adam Le Fevre said, “backing Netball Queensland with the supply of vehicles will remove some of the financial pressure on the sport’s administration. That then will free up resources for the further development of netball in Queensland.”
“It is an all-encompassing involvement for Suzuki, from the youngsters entering the sport, through the club level players to the elite headed by the Mission Queensland Firebirds, who have performed brilliantly through this year’s championship season,” he said.
“Netball’s reach, like that of Suzuki, is state-wide and crosses all social and cultural boundaries. Across the world Suzuki promotes an active lifestyle as a ‘Way of Life’ marketing theme. Suzuki’s association with Netball Queensland, players of all levels as well as championship and netball carnivals, is therefore a perfect fit with that ‘Way of Life’ philosophy.”
Netball Queensland’s three state-wide events, the State Age Championship, Challenge Carnival and Sunshine Carnival each attracts more than 150 teams from across the state and every year, at least one of the events is held in a regional centre.
From 2015, Suzuki Queensland will have naming rights over all three which collectively will be known as the Suzuki State Netball Series.