The Business of Netball

Netball 2012 1109

Netball is stepping off the court and into the corporate field preparing to play just as hard and skilfully in the boardroom as its elite team, the Mission Queensland Firebirds do in the national competition.

With the Firebirds reaching the ANZ Championship finals for the third time in four years, and on the verge of another Grand-Final appearance, Netball Queensland is taking the sport to market, boasting hugely successful on-court performances, a strong and positive brand, mass reach at the grassroots level and a heavily weighted female consumer demographic.

Netball Queensland CEO, Anna Carroll said with the sport directly reaching over 250 000 players and supporters in the state it has unrivalled reach for communicating to household decision makers, families and females.

“It’s time the corporate world started to wake up to the potential of our sport,” Carroll said.

“Netball offers a direct line to women, girls and families in Queensland at the grassroots level and at the elite level our athletes are positive role models, who don’t end up in newspapers for all the wrong reasons,” she said.

Netball is also a key supporter of the Queensland Government’s Ministerial Advisory Committee on Women and Girls in Sport and is a strong voice on issues affecting women and families.

“In comparison to other sporting codes out in the marketplace, netball is a highly regarded product with a low risk, low investment base for reach to a growing, influential fan base,’ Carroll said.

With the Firebirds poised to take a firm swipe at the ANZ Championship trophy, Queensland’s corporate who’s who will have the chance to wish them well at the first Business of Netball cocktail reception, hosted by media expert and television host Jillian Whiting and Netball Queensland Ambassador, award-winning author and mamamia columnist Rebecca Sparrow on Thursday June 5 at the Story Bridge Hotel.