NAMING RIGHTS OF NEW $44M BRISBANE ARENA UP FOR GRABS

Applications are now open for the prestigious title of the inaugural naming rights sponsor of the $44MIL Brisbane Arena project in Nathan.

The state-of-the-art community facility will house seven (7) community courts and a 5000-seat capacity sunken show court set to become home of the Queensland Firebirds, with the latest large screen and digital technology.

With the influx of traffic and the growing opportunity, particularly for young netballers around the state, Justin White, Netball Queensland General Manager of Commercial spoke of the invaluable opportunity for equity and association by aligning with women’s sport in Queensland.

“Women’s sport and participation is finally being given the opportunity, exposure and presence it truly deserves” said White.

“For those who wish to align with women’s sport; being associated with this new arena will provide brand exposure to more than 300,000 women, girls and families every year, along with extended visibility through broadcast and drive-by traffic.”

Situated on one of the busiest intersections just south of the CBD, and with more than 33 million vehicles travelling past the arena every year, it provides exceptional brand exposure.

Boasting fully integrated WIFI and digital signage capabilities, a fully equipped cafe, sports medicine centre, an abundance of lifestyle activities and one of the largest commuter park n rides facilities in the city, the arena will accommodate the convenient opportunity for commuters to come for a coffee and stay all day.

Neighbouring Griffith University the Brisbane Arena will form part of the broader Queensland Sport and Athletics Centre precinct that attracts more than 250,000 people per year.

The Lorna Jane Queensland Firebirds players have gained their first look inside the new stadium which will become the spiritual home of netball in Queensland in 2019 and beyond.

Netball Queensland CEO Catherine Clark is excited by the prospect of having a centralised hub for Queensland netballers to grow and develop.

“The State Netball Centre is vital for our sport, we now have a home for the Queensland Firebirds. A place where they can train, play and learn.  “It’s also of vital importance for us to provide pathways for young Queensland girls who are the future Firebirds of tomorrow,” Clark said.

With a centralised location and abundant facilities, Netball Queensland will provide services beyond the scope of week to week netball competitions.

With the consultation and guidance of Populous Activate the arena will become a place for social interaction and enjoyment, hosting conventions, sporting events, concerts, markets and even e-sport tournaments with the fundamental focus around inclusivity and a sense of community and belonging.

Populous has collaborated on commercial opportunities on some of the world’s most recognisable sports precincts such as London’s Olympic Stadium, Yankee Stadium and consulted on the FIFA World Cup.

Construction is being completed by Hansen Yuncken (Coomera Sports and Leisure Centre, Carrara Sports Precinct) and is due for completion in early 2019.

For more information on the venue naming rights application process please contact Netball Queensland’s Justin White justin.white@netballq.org.au 0452 298 961.